Never Without
Introduction
As marketers significantly increase their investment in results-driven interactive marketing, the industry is finding itself with a scarcity of expert creative resources to feed the boom. Agencies struggle with the challenge of converting offline skill sets into online know-how, on the technical side requiring tremendous aptitude and programming knowledge and continuous immersion into the newest technology and on the strategic side necessitating both branding and direct response insight to fully reap the benefits of the online environment. Many of those who are truly expert in the field have opted to work freelance to enable their specialized focus and to avoid the stifling effects of a cubicle.
Never Without was conceived by a team of seasoned interactive marketers to meet the market need for resources and to provide a hub where experts could effectively collaborate with others of their caliber and propel industry innovation. The organization consists of a network of interactive talent from around the country connected through the latest communication technology and centralized under the direction of senior-level strategic, creative and production direction. The model facilitates scalability and flexibility and ensures highly effective work, giving clients of any size the thought leadership and depth of resources to create unique solutions for their interactive marketing problems.